MaxiMode: Fashion for Her.

For the launch of MaxiMode’s new sub-brand and store at the Algo Shopping Center in Lagundo, we developed a communication strategy that presents the brand as modern, confident, and approachable — made for stylish, sophisticated, and trend-conscious women. Not just Women, Frau or Donna – we chose ForHer to speak directly to the woman, across languages and cultures. The ForHer lettering was custom-designed in a calligraphic style, created exclusively for the brand.

Services: Naming, logo design, campaign, advertising.