The Loacker logotype redesign was a collaboration between Stefan Willerstorfer of Willerstorfer Font Foundry and Roby Attisano. The idea was born during a casual conversation over pizza and beer. Alongside the logotype redesign, the Italian agency Spider undertook a complete overhaul of the packaging line, integrating the new type into a crest form.
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Our project in the Page, issue (04/22), Germany’s most popular design magazine. The four-page article Detailversessen (detail-obsessed) in the Page showcases our redesign of the famous Loacker brand in great detail (image credit: willerstorfer.com).